Sfoglia per Autore
Heritage Communication on Social Media in the Luxury Brand Market: The 4-H Factors Framework
2024-01-01 Mosca, Fabrizio; Batat, Wided; Chiaudano, Valentina
Sustainability and luxury management
2024-01-01 Mosca, Fabrizio; Chiaudano, Valentina
How could well-being-centred business strategies increase competitiveness and innovation among luxury firms?
2022-01-01 Fabrizio Mosca; Valentina Chiaudano
Developing Successful Global Strategies for Marketing Luxury Brands
2021-01-01 Fabrizio Mosca, Cecilia Casalegno, Rosalia Gallo
Managing Integrated Brand Communication Strategies in the Online Era
2021-01-01 Mosca, Fabrizio; Casalegno, Cecilia; Bonelli, Giulia; Civera, Chiara
Investigating the Impact of Luxury Brands' Traditional and Digital Contents on Customer-Based Brand Equity
2021-01-01 Mosca, Fabrizio; Kitchen, Philip J.; Chiaudano, Valentina
Social commerce and luxury market: an exploratory study
2021-01-01 Fabrizio Mosca; Valentina Chiaudano; Silvia Gordano
The Evolution of Distribution in the Luxury Sector: From Single to Omni-Channel
2021-01-01 Mosca, Fabrizio; Giacosa, Elisa; Zagni, Luca Matteo
Digital channels and distribution in luxury market
2020-01-01 Fabrizio Mosca; Valentina Chiaudano
Circular Economy and Relationship-Based View
2020-01-01 Cecilia GIULIANA Casalegno, Chiara Civera, Fabrizio Mosca, Ed Freeman
Paradoxes and strategies in social enterprises’ dual logics enactment: A csQCA between Italy and the United Kingdom
2020-01-01 Civera C.; Cortese D.; Mosca F.; Murdock A.
Identità, innovazione e impatto dell'aziendalismo italiano - Dentro l'economia digitale
2019-01-01 Mosca F.; Casalegno C.; Chiaudano V.
Marketing 4.0: le sfide della multicanalità. Atti 16ª SIM Conference 2019
2019-01-01 Mosca F.; Chiaudano V.; Bonelli G.
SME and Sustainability. A Managerial Model to Enhance Relationships and Interactions Between Different Local Actors of the Territory
2018-01-01 Cecilia Giuliana Casalegno, Christian Rainero, Giacomo Buchi, Fabrizio Mosca
Turning Farmers into Business Partners through Value Co-Creation Projects. Insights from the Coffee Supply Chain
2018-01-01 Candelo Elena, Casalegno Cecilia Giuliana, Civera Chiara, Mosca Fabrizio
Customers’ judgments and misjudgments of corporate responsibility communication: A cross-country investigation of the effects on confidence and trust within the banking sector
2018-01-01 Chiara Civera, Cecilia Giuliana Casalegno, Fabrizio Mosca, Peter Maple
Communication of sustainability by Italian luxury fashion brands: A framework to qualitatively evaluate innovation and integration, in Corporate Social Responsibility in luxury Industry.
2018-01-01 Mosca, Fabrizio; Civera, Chiara; Casalegno, Cecilia Giuliana
Facebook and Twitter, social networks for culture. An investigation on museums.
2018-01-01 Mosca Fabrizio; Stupino Margherita; Bertoldi Bernardo; Chiara Giachino
The Evolution of CSR: An Integrated Approach.
2017-01-01 Mosca, Fabrizio; Civera, Chiara
Overture de "Integrated Corporate Social Responsibility"
2017-01-01 Brondoni, Silvio Maria; Mosca, Fabrizio
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