Sfoglia per Autore
Il posizionamento basato sull’origine del prodotto – MADE IN –
In corso di stampa PELLICELLI, Anna Claudia;
Marketing, Sales & Management dell'Industria Alimentare
In corso di stampa PELLICELLI, Anna Claudia;
Le strategie di branding nell'era digitale. Case Studies
In corso di stampa PELLICELLI Anna Claudia;
CHALLENGES AND RISKS OF AI IN EDUCATION
2024-01-01 Pellicelli Anna Claudia
Sustainability in the fashion and luxury industry, an effective marketing tool only if human to human
2024-01-01 Anna Claudia Pellicelli; Carola Romana Garrone
Optimistic Marketing in Challenging Times: Serving Ever-Shifting Customer Needs Proceedings of the 2022 AMS Annual Conference, May 25-27, Monterey, CA, USA
2023-01-01 Anna Claudia Pellicelli
NFTs as a means to institutionalize consumer roles in the metaverse: an experimental study
2023-01-01 Massi M , Piancatelli , AC Pellicelli
FROM DIRECT-TO-CONSUMER (D2C) TO DIRECT-TO-METAHUMAN (D2M): AN EXPERIMENTAL STUDY ON THE METAVERSE
2023-01-01 Marta Massi; Chiara Piancatelli; Anna Claudia Pellicelli;
Checkmate to the competition in the metaverse:Nfts as innovative tools to win brand engagement through phygital luxury brand experiences
2022-01-01 Marta Massi ;Chiara Piancatelli;Anna Claudia Pellicelli
Checkmate to the competition in the metaverse:Nfts as innovative tools to win brand engage through phygital luxury brand experiences
2022-01-01 anna claudia pellicelli; marta massi ; chiara pancatelli; Jose Rojas Mendez
Cultural heritage tradition and Innovation in the Internationalization of family business: a case study from the Italian fashion industry.
2022-01-01 Anna Claudia Pellicelli; Erica Varese
LUXURY CONSUMER BEHAVIOUR DURING THE COVID PANDEMIC. THE REDISCOVERY OF THE STRONG VALUE OF THE INSTORE EXPERIENCE PROMOTED BY THE DIGITAL WORLD.
2022-01-01 Anna Claudia Pellicelli
Are Consumers Really Informed on Corporate Social Responsibility Labels for Fishery Products? Results of an Italian Case Study
2022-01-01 Varese E.; Pellicelli A.C.; Bollani L.
Contacts on LinkedIn: equity crowdfunding platforms’ networks and creators’ innovation performance
2022-01-01 GRAZIANO Elvira Anna; FATTOBENE Lucrezia; GIOVANDO Guido; PELLICELLI Annaclaudia
Emerging Trends in Retailing and Consumption Patterns
2022-01-01 elisa arrigo; anna claudia pellicelli
Somebody is hiding something: Disentangling interpersonal level drivers and consequences of knowledge hiding in international entrepreneurial firms
2022-01-01 Jafari-Sadeghi, Vahid; Amoozad Mahdiraji, Hannan; Devalle, Alain; Pellicelli, Anna Claudia
Testing the antecedents of customer knowledge sharing on social media: a quantitative analysis on Italian consumers
2022-01-01 Baima, Gabriele; Santoro, Gabriele; Pellicelli, Anna Claudia; Mitręga, Maciej
Springer Proceedings in Business and Economics Advances in National Brand and Private Label Marketing . Eight International Conference , 2021 Francisco J. Martínez-López • Juan Carlos Gázquez-Abad Editors
2021-01-01 Anna Claudia Pellicelli
Listen. Libere conversazioni sul brand e la consumer obsession
2021-01-01 Anna Claudia Pellicelli Marco Andrea Tolentino
Consumers’ consciousness and willingness to pay for fishery products with ecolabels: an empirical study on university students in Italy
2021-01-01 Erica Varese, Anna Claudia Pellicelli, Luigi Bollani
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