Sfoglia per Autore  

Opzioni
Mostrati risultati da 1 a 20 di 122
Titolo Data di pubblicazione Autore(i) File
Il posizionamento basato sull’origine del prodotto – MADE IN – In corso di stampa PELLICELLI, Anna Claudia;
Marketing, Sales & Management dell'Industria Alimentare In corso di stampa PELLICELLI, Anna Claudia;
Le strategie di branding nell'era digitale. Case Studies In corso di stampa PELLICELLI Anna Claudia;
CHALLENGES AND RISKS OF AI IN EDUCATION 2024 Pellicelli Anna Claudia
Sustainability in the fashion and luxury industry, an effective marketing tool only if human to human 2024 Anna Claudia Pellicelli; Carola Romana Garrone
Optimistic Marketing in Challenging Times: Serving Ever-Shifting Customer Needs Proceedings of the 2022 AMS Annual Conference, May 25-27, Monterey, CA, USA 2023 Anna Claudia Pellicelli
NFTs as a means to institutionalize consumer roles in the metaverse: an experimental study 2023 Massi M , Piancatelli , AC Pellicelli
FROM DIRECT-TO-CONSUMER (D2C) TO DIRECT-TO-METAHUMAN (D2M): AN EXPERIMENTAL STUDY ON THE METAVERSE 2023 Marta Massi; Chiara Piancatelli; Anna Claudia Pellicelli;
Checkmate to the competition in the metaverse:Nfts as innovative tools to win brand engagement through phygital luxury brand experiences 2022 Marta Massi ;Chiara Piancatelli;Anna Claudia Pellicelli
Checkmate to the competition in the metaverse:Nfts as innovative tools to win brand engage through phygital luxury brand experiences 2022 anna claudia pellicelli; marta massi ; chiara pancatelli; Jose Rojas Mendez
Cultural heritage tradition and Innovation in the Internationalization of family business: a case study from the Italian fashion industry. 2022 Anna Claudia Pellicelli; Erica Varese
LUXURY CONSUMER BEHAVIOUR DURING THE COVID PANDEMIC. THE REDISCOVERY OF THE STRONG VALUE OF THE INSTORE EXPERIENCE PROMOTED BY THE DIGITAL WORLD. 2022 Anna Claudia Pellicelli
Are Consumers Really Informed on Corporate Social Responsibility Labels for Fishery Products? Results of an Italian Case Study 2022 Varese E.; Pellicelli A.C.; Bollani L.
Contacts on LinkedIn: equity crowdfunding platforms’ networks and creators’ innovation performance 2022 GRAZIANO Elvira Anna; FATTOBENE Lucrezia; GIOVANDO Guido; PELLICELLI Annaclaudia
Emerging Trends in Retailing and Consumption Patterns 2022 elisa arrigo; anna claudia pellicelli
Somebody is hiding something: Disentangling interpersonal level drivers and consequences of knowledge hiding in international entrepreneurial firms 2022 Jafari-Sadeghi, Vahid; Amoozad Mahdiraji, Hannan; Devalle, Alain; Pellicelli, Anna Claudia
Testing the antecedents of customer knowledge sharing on social media: a quantitative analysis on Italian consumers 2022 Baima, Gabriele; Santoro, Gabriele; Pellicelli, Anna Claudia; Mitręga, Maciej
Springer Proceedings in Business and Economics Advances in National Brand and Private Label Marketing . Eight International Conference , 2021 Francisco J. Martínez-López • Juan Carlos Gázquez-Abad Editors 2021 Anna Claudia Pellicelli
Listen. Libere conversazioni sul brand e la consumer obsession 2021 Anna Claudia Pellicelli Marco Andrea Tolentino
Consumers’ consciousness and willingness to pay for fishery products with ecolabels: an empirical study on university students in Italy 2021 Erica Varese, Anna Claudia Pellicelli, Luigi Bollani
Mostrati risultati da 1 a 20 di 122
Legenda icone

  •  file ad accesso aperto
  •  file disponibili sulla rete interna
  •  file disponibili agli utenti autorizzati
  •  file disponibili solo agli amministratori
  •  file sotto embargo
  •  nessun file disponibile