BARGONI, Augusto
BARGONI, Augusto
MANAGEMENT "VALTER CANTINO"
#collabhouse #stardust #influencer #professionalizeyourself: an exploratory study on the rise of new intermediaries in social media
2021-01-01 Bargoni Augusto; Giachino Chiara; Bertoldi Bernardo
A digital family affair: Do family firms' characteristics enhance consumers' willingness to pay?
2023-01-01 Bargoni, Augusto; Giachino, Chiara; Troise, Ciro; Alam, Gazi Mahabubul; Quaglia, Roberto
A systematic review of family business and consumer behaviour
2023-01-01 Bargoni, Augusto; Alon, Ilan; Ferraris, Alberto
BIASES AND HEURISTICS IN CONSUMER BEHAVIOR: COMPARING GENERATION X AND MILLENNIAL CONSUMERS
2020-01-01 Augusto Bargoni; Bernardo Bertoldi; Chiara Giachino; Gabriele Santoro
Competitive strategies in the agri-food industry in Italy during the COVID-19 pandemic: an application of K-means cluster analysis
2022-01-01 Augusto Bargoni, Bernardo Bertoldi, Chiara Giachino, Gabriele Santoro
Crowdfunding and innovation: a bibliometric review and future research agenda
2022-01-01 Bargoni, Augusto; Ferraris, Alberto; Bresciani, Stefano; Camilleri, Mark Anthony
Crowdfunding, art and the metaverse: a new perspective on willingness to give
2023-01-01 Gutuleac, Rada; Bargoni, Augusto; Giachino, Chiara
Digitalisation and Internationalisation in SMEs: A Systematic Review and Research Agenda
2024-01-01 Augusto Bargoni; Alberto Ferraris; Šárka Vilamová; Wan Mohd Hirwani Wan Hussain
Exploring the communication strategies in baby food supply: Differences between online and retail sales of baby milk
2024-01-01 Massaglia S.; Mastromonaco G.; Borra D.; Giachino C.; Bargoni A.; Merlino V.M.
FAMILY FIRMS AND CONSUMER BEHAVIOUR IN THE ONLINE CHANNEL: A SYSTEMATIC LITERATURE REVIEW AND RESEARCH AGENDA
2021-01-01 Augusto Bargoni; Gabriele Santoro; Chiara Giachino; Bernardo Bertoldi
Family firms’ characteristics and consumer behaviour: An enquiry into millennials’ purchase intention in the online channel
2022-01-01 Augusto Bargoni; Tomas Kliestik; Fauzia Jabeen; Gabriele Santoro
Fostering circular economy through open innovation: Insights from multiple case study
2024-01-01 Perotti, Francesco Antonio; Bargoni, Augusto; De Bernardi, Paola; Rozsa, Zoltan
Generations’ Attitudes and Behaviours in the Luxury Sector
2021-01-01 Giachino Chiara; Bertoldi Bernardo; Bargoni Augusto
Growth hacking and international dynamic marketing capabilities: a conceptual framework and research propositions
2023-01-01 Bargoni, Augusto; Jabeen, Fauzia; Santoro, Gabriele; Ferraris, Alberto
Growth hacking: A critical review to clarify its meaning and guide its practical application
2024-01-01 Bargoni, Augusto; Santoro, Gabriele; Messeni Petruzzelli, Antonio; Ferraris, Alberto
Highway to hell or paradise city? Exploring the role of growth hacking in learning from innovation failure
2024-01-01 Bargoni, Augusto; Smrčka, Luboš; Santoro, Gabriele; Ferraris, Alberto
I diversi livelli della strategia: settore e consumatore
2021-01-01 Giachino Chiara; Bargoni Augusto
Integrazione verticale: gli errori più comuni e come evitarli
2021-01-01 Bargoni Augusto; Giachino Chiara
Is this really me? Investigating brand personality self‐congruity on consumer behavior in video‐based social media
2024-01-01 Bargoni, Augusto; Giachino, Chiara; Gutuleac, Rada; Streimikiene, Dalia
L'importanza del pensiero logico nella formulazione di strategie
2021-01-01 Bargoni Augusto; Giachino Chiara