BARGONI, Augusto
BARGONI, Augusto
MANAGEMENT "VALTER CANTINO"
#collabhouse #stardust #influencer #professionalizeyourself: an exploratory study on the rise of new intermediaries in social media
2021-01-01 Bargoni Augusto; Giachino Chiara; Bertoldi Bernardo
BIASES AND HEURISTICS IN CONSUMER BEHAVIOR: COMPARING GENERATION X AND MILLENNIAL CONSUMERS
2020-01-01 Augusto Bargoni; Bernardo Bertoldi; Chiara Giachino; Gabriele Santoro
Crowdfunding, art and the metaverse: a new perspective on willingness to give
2023-01-01 Gutuleac, Rada; Bargoni, Augusto; Giachino, Chiara
FAMILY FIRMS AND CONSUMER BEHAVIOUR IN THE ONLINE CHANNEL: A SYSTEMATIC LITERATURE REVIEW AND RESEARCH AGENDA
2021-01-01 Augusto Bargoni; Gabriele Santoro; Chiara Giachino; Bernardo Bertoldi
Is this really me? Investigating the influence of brand personality self-congruity, brand engagement and influencers’ emotional attachment on purchase intention
2022-01-01 Augusto Bargoni; Chiara Giachino
Metaverse, museums and disabilities: bridging the gap between customer experience and fruition
2023-01-01 Cristina Caterina Amitrano; Augusto Bargoni; Chiara Giachino
New perspectives on the ownership of the point of sale as a source of competitive advantage in the retail industry
2019-01-01 Bernardo Bertoldi; Augusto Bargoni; Chiara Giachino
The marketing role in multi-stakeholder engagement: An empirical examination
2023-01-01 Cristian Rizzo; Augusto Bargoni; Ciro Troise; Mark Anthony Camilleri; Stefano Bresciani
Unleashing the potential of social media: an investigation into antecedents and opportunities of entrepreneurial intent
2023-01-01 Augusto Bargoni; Chiara Giachino; Rada Gutuleac; Ciro Troise
Virtual Try On technologies and consumer acceptance: comparing Generation X and Generation Z
2022-01-01 Fenoglio Martina; Bargoni Augusto; Giachino Chiara; Bertoldi Bernardo
“Hands in the cookie jar: investigating the impact of Greenwashing on negative online brand engagement”
2022-01-01 Martina Fenoglio; Augusto Bargoni; Chiara Giachino; Bernardo Bertoldi
“Tell me what you eat, and I tell you what you are”: investigating the impact of entomophagy antecedents on willingness to eat insect-based products
2022-01-01 Augusto Bargoni; Chiara Giachino; Gabriele Santoro