On line communication and new media: Different using between companies in three important Italian wine districts

With the growth of the Internet and the technology, the relationship between companies and consumers evolves by providing more and more the use of new strategies and forms of communication. Companies are increasing the use of the Internet so that it is possible to give the highest number of information in the faster way possible. This work wants to focus on the attention paid by wineries to the network by checking if there are some important differences between differing Italian production areas.