Today companies have to face competitors from all over the world and can act worldwide, this situation leads to greater and various risks. In order to best manage these risks and win, everyone - managers, employees, stakeholders and goods - must do their work in a coordinated and well-timed way. The authors believe that intangible assets are the critical variables to work on to control and manage company’s risks and to reach excellent performance level on the world market. Various theories, as well as many significant market players, focused just on evaluating in different ways the monetary value of intangible assets. To the contrary, in order to manage risks, the theory considers that a mindful management, on intangibles, is the key element on which to concentrate our analysis. This work describes the application of a model based on the theory of complexity which allows corporate decision makers to act on intangibles in a more impactful way. The model refers to the classification of intangible assets defined in the literature but considers them complex objects composed, in turn, of other complex objects. It partitions these intangibles into many elements and carefully analyses their interactions, as well as the resulting impact on the entire system. This innovative method determines the overall efficiency, effectiveness and, only at the end, the value. This work is an attempt to provide a tool with which companies, can check the current status of the intangibles and manage various risks. The model, furthermore, through different case scenarios, can help manager to perform a forecasting analysis in order to value different risk trends. The model unveils an entire web of connections among many elements that are parts of a wider system of intangibles. It reveals the relations between actions and feedbacks that bind those elements, and allows the manager to decide, in the easiest way, where, when and how to intervene.
Approaching the complexity of intangibles - Un approccio agli intangibili attraverso la Teoria della Complessità
GIAMMARCO, PIERO;BIANCONE, Paolo
2016-01-01
Abstract
Today companies have to face competitors from all over the world and can act worldwide, this situation leads to greater and various risks. In order to best manage these risks and win, everyone - managers, employees, stakeholders and goods - must do their work in a coordinated and well-timed way. The authors believe that intangible assets are the critical variables to work on to control and manage company’s risks and to reach excellent performance level on the world market. Various theories, as well as many significant market players, focused just on evaluating in different ways the monetary value of intangible assets. To the contrary, in order to manage risks, the theory considers that a mindful management, on intangibles, is the key element on which to concentrate our analysis. This work describes the application of a model based on the theory of complexity which allows corporate decision makers to act on intangibles in a more impactful way. The model refers to the classification of intangible assets defined in the literature but considers them complex objects composed, in turn, of other complex objects. It partitions these intangibles into many elements and carefully analyses their interactions, as well as the resulting impact on the entire system. This innovative method determines the overall efficiency, effectiveness and, only at the end, the value. This work is an attempt to provide a tool with which companies, can check the current status of the intangibles and manage various risks. The model, furthermore, through different case scenarios, can help manager to perform a forecasting analysis in order to value different risk trends. The model unveils an entire web of connections among many elements that are parts of a wider system of intangibles. It reveals the relations between actions and feedbacks that bind those elements, and allows the manager to decide, in the easiest way, where, when and how to intervene.
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