In an era when everything seems to be smart, the development of more intelligent cities becomes imperative. The "brand" of cities plays an important role in attracting investment, tourists, firms, talents, etc (Shuv-Ami, 2016; Apostolakiset al., 2015). This paper aims at creating a smart city brand index and at applying it to the city of Turin thanks to two Anholt's (2011) and Lucarelli's (2012) theoretical frameworks.Methodology consists of a review of literature on the brand of smart cities and the dimensions affecting it; the administration of a questionnaire to a sample of 120 people from Piedmont region asking them to evaluate the different dimensions affecting the Turin brand as smart city candidate through a 5-points Likert Scale.Results show that the smart city brand is affected by six dimensions and a discrete level of evaluation for Turin Brand, highlighting which area need to be more developed.The measure for smart cities candidates like Turin allows to have a projection of its brand as smart city before 2020 and to suggest the strategies needed to better develop the smartness of the brand.Despite several attempts to measure place brand at different levels, the brand of smart cities has been object of scarce contributions and none of them provides a measure of it.
THE SMART CITY BRAND INDEX
Viassone, M;Serravalle, F
2018-01-01
Abstract
In an era when everything seems to be smart, the development of more intelligent cities becomes imperative. The "brand" of cities plays an important role in attracting investment, tourists, firms, talents, etc (Shuv-Ami, 2016; Apostolakiset al., 2015). This paper aims at creating a smart city brand index and at applying it to the city of Turin thanks to two Anholt's (2011) and Lucarelli's (2012) theoretical frameworks.Methodology consists of a review of literature on the brand of smart cities and the dimensions affecting it; the administration of a questionnaire to a sample of 120 people from Piedmont region asking them to evaluate the different dimensions affecting the Turin brand as smart city candidate through a 5-points Likert Scale.Results show that the smart city brand is affected by six dimensions and a discrete level of evaluation for Turin Brand, highlighting which area need to be more developed.The measure for smart cities candidates like Turin allows to have a projection of its brand as smart city before 2020 and to suggest the strategies needed to better develop the smartness of the brand.Despite several attempts to measure place brand at different levels, the brand of smart cities has been object of scarce contributions and none of them provides a measure of it.
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