Sfoglia per Autore
Cultural Assets. New opportunities for the Region
2016-01-01 Re Piergiorgio; Bertoldi Bernardo; Mosca Fabrizio; Stupino Margherita; Giachino Chiara
Preface to Global Marketing Strategies for the Promotion of Luxury Goods
2016-01-01 Mosca Fabrizio; Gallo Rosalia
La valutazione degli asset intangibili: la valutazione della marca tra metodi tradizionali e metodi marketing based
2016-01-01 Mosca, Fabrizio
Online Communication and Italian Tourism.
2016-01-01 Mosca, Fabrizio; Kamel Ben Youssef, ; Tomas, Majd
Heritage di prodotto e di marca. Modelli teorici e strumenti operativi di marketing per le imprese nei mercati globali del lusso.
2017-01-01 Mosca, Fabrizio
Judgements and Misjudgements of CR Communication: Customers Perception Over Banking Industry in Italy and the UK
2017-01-01 Civera, C.; Casalegno, C.; Mosca, F., Maple P.
Strategie nei mercati del lusso
2017-01-01 Mosca Fabrizio
Stone Island: tra innovazione e crescita.
2017-01-01 Mosca Fabrizio; Stefano Di Pasquale
Overture de "Integrated Corporate Social Responsibility"
2017-01-01 Brondoni, Silvio Maria; Mosca, Fabrizio
The Evolution of CSR: An Integrated Approach.
2017-01-01 Mosca, Fabrizio; Civera, Chiara
Value co-creation for resilient supply chains: a cross-country study in the coffee industry
2017-01-01 Candelo, E.; Casalegno, C.; Civera, C.; Mosca, F.
Stone Island: Product Innovation and Market Positioning as Drivers of Value Creation
2017-01-01 Mosca, Fabrizio
Value co-creation with corporate and brand heritage in the luxury industry: marketing approaches and practices for family and non-family businesses
2017-01-01 Fabrizio Mosca, Bernardo Bertoldi, Cecilia Casalegno, Chiara Civera
Le strategie di digital marketing nei mercati dei beni ad elevato valore simbolico.
2017-01-01 MOSCA Fabrizio
Digital Channels And Social Media Management in Luxury Markets.
2017-01-01 Mosca, Fabrizio; Civera, Chiara
Turning Farmers into Business Partners through Value Co-Creation Projects. Insights from the Coffee Supply Chain
2018-01-01 Candelo Elena, Casalegno Cecilia Giuliana, Civera Chiara, Mosca Fabrizio
SME and Sustainability. A Managerial Model to Enhance Relationships and Interactions Between Different Local Actors of the Territory
2018-01-01 Cecilia Giuliana Casalegno, Christian Rainero, Giacomo Buchi, Fabrizio Mosca
Communication of sustainability by Italian luxury fashion brands: A framework to qualitatively evaluate innovation and integration, in Corporate Social Responsibility in luxury Industry.
2018-01-01 Mosca, Fabrizio; Civera, Chiara; Casalegno, Cecilia Giuliana
Facebook and Twitter, social networks for culture. An investigation on museums.
2018-01-01 Mosca Fabrizio; Stupino Margherita; Bertoldi Bernardo; Chiara Giachino
Customers’ judgments and misjudgments of corporate responsibility communication: A cross-country investigation of the effects on confidence and trust within the banking sector
2018-01-01 Chiara Civera, Cecilia Giuliana Casalegno, Fabrizio Mosca, Peter Maple
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