BALLERINI, JACOPO

BALLERINI, JACOPO  

MANAGEMENT "VALTER CANTINO"  

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Titolo Data di pubblicazione Autore(i) File
Corporate social responsibility and the effects on consumer engagement in banks’ social media communication strategy 2021 Luca Simone, Macca; Gabriele, Santoro; Jacopo, Ballerini; Dario Natale, Palmucci
E-commerce channel management on the manufacturers’ side: ongoing debates and future research pathways 2023 Jacopo Ballerini; Dorra Yahiaoui; Guido Giovando; Alberto Ferraris
How commitment and platform adoption drive the e-commerce performance of SMEs: A mixed-method inquiry into e-commerce affordances 2023 Jacopo Ballerini; Dennis Herhausen; Alberto Ferraris
How emotions from content social relevance mediate social media engagement: evidence from European supermarkets during the COVID-19 pandemic 2023 Ballerini, Jacopo; Alam, Gazi Mahabubul; Zvarikova, Katarina; Santoro, Gabriele
Online channel management from manufacturers' perspective: ongoing debates and research agenda 2021 Jacopo Ballerini, Stefano Bresciani, Mirko Goria
Pmi: meglio puntare sui mercati internazionali o sugli appalti pubblici? 2023 Daniele Giordino; Jacopo Ballerini
Promoting sustainable consumption: filling the gap between retailers and end consumers' perception of circular products 2022 Francesco Antonio Perotti, Stefano Bresciani, Jacopo Ballerini
The co-evolutionary relationship between digitalization and organizational agility: Ongoing debates, theoretical developments and future research perspectives 2022 Ciampi, Francesco; Faraoni, Monica; Ballerini, Jacopo; Meli, Francesco
The impact of socially relevant content and aroused emotions in social media consumer engagement behaviour 2022 Jacopo Ballerini; Gabriele Santoro
The mediating role of R&D investments in the relationship between awarded grants and ESG performance 2022 Canio Forliano, Jacopo Ballerini, Paola De Bernardi, Roberto Quaglia
To be (family) or not to be (family): the familiness effect over the brand authenticity posts on social media and consumer engagement relationship 2022 augusto bargoni, jacopo ballerini, demetris vrontis, alberto ferraris
Which online channel approach suits best for brands' strategies? An affordance perspective 2021 Ballerini, Jacopo; Ferraris, Alberto; Goria, Mirko