Sfoglia per Autore
E-commerce and consumer behaviour: mapping the past to untangle the present and inform the future
2024-01-01 Gutuleac, Rada; Bargoni, Augusto; Giachino, Chiara
Artificial intelligence-driven decision making and firm performance: a quantitative approach
2024-01-01 Giachino, Chiara; Cepel, Martin; Truant, Elisa; Bargoni, Augusto
Is this really me? Investigating brand personality self‐congruity on consumer behavior in video‐based social media
2024-01-01 Bargoni, Augusto; Giachino, Chiara; Gutuleac, Rada; Streimikiene, Dalia
Exploring the communication strategies in baby food supply: Differences between online and retail sales of baby milk
2024-01-01 Massaglia S.; Mastromonaco G.; Borra D.; Giachino C.; Bargoni A.; Merlino V.M.
Young travelers: culture's lovers and crowdfunding supporters
2024-01-01 Giachino, Chiara; Battisti, Enrico; Rovera, Cristina; Stylianou, Ioanna
Unleashing the potential of social media: an investigation into antecedents and opportunities of entrepreneurial intent
2023-01-01 Augusto Bargoni; Chiara Giachino; Rada Gutuleac; Ciro Troise
Crowdfunding, art and the metaverse: a new perspective on willingness to give
2023-01-01 Gutuleac, Rada; Bargoni, Augusto; Giachino, Chiara
Is Generation Z ready to fly into the space? The future of tourism is coming
2023-01-01 Giachino, Chiara; Pucciarelli, Francesca; Bollani, Luigi; Bonadonna, Alessandro
Women’s football: don’t judge me, support me! evidence from young generations
2023-01-01 Giachino, Chiara; Valenti, Maurizio; Bonadonna, Alessandro; Bollani, Luigi
Metaverse, museums and disabilities: bridging the gap between customer experience and fruition
2023-01-01 Cristina Caterina Amitrano; Augusto Bargoni; Chiara Giachino
A digital family affair: Do family firms' characteristics enhance consumers' willingness to pay?
2023-01-01 Bargoni, Augusto; Giachino, Chiara; Troise, Ciro; Alam, Gazi Mahabubul; Quaglia, Roberto
Communicate in a digitalized world. The museums’ evolution.
2022-01-01 Chiara Giachino
“Hands in the cookie jar: investigating the impact of Greenwashing on negative online brand engagement”
2022-01-01 Martina Fenoglio; Augusto Bargoni; Chiara Giachino; Bernardo Bertoldi
Is this really me? Investigating the influence of brand personality self-congruity, brand engagement and influencers’ emotional attachment on purchase intention
2022-01-01 Augusto Bargoni; Chiara Giachino
“Tell me what you eat, and I tell you what you are”: investigating the impact of entomophagy antecedents on willingness to eat insect-based products
2022-01-01 Augusto Bargoni; Chiara Giachino; Gabriele Santoro
Virtual Try On technologies and consumer acceptance: comparing Generation X and Generation Z
2022-01-01 Fenoglio Martina; Bargoni Augusto; Giachino Chiara; Bertoldi Bernardo
eSport in the digital era: Exploring the moderating role of perceived usefulness on financial behavioural aspects within reward-crowdfunding
2022-01-01 Chiara Giachino; Niccolò Nirino; Erasmia Leonidou; Loukas Glyptis
Urban area and nature-based solution: Is this an attractive solution for Generation Z?
2022-01-01 Chiara Giachino; Luigi Bollani; Elisa Truant; Alessandro Bonadonna
Air transport and mood in younger generations: The role of travel significance and COVID-19
2022-01-01 Battisti Enrico; Giachino Chiara; Iaia Lea; Stylianou Ioanna; Papatheodorou Andreas
The effects of influencer endorsement services on crowdfunding campaigns
2022-01-01 Bargoni Augusto; Giachino Chiara; Battisti Enrico; Iaia Lea
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