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Navigating the uncertainty path of virtual influencers: Empirical evidence through a cultural lens 2024 Rizzo, Cristian; Baima, Gabriele; Janovská, Kamila; Bresciani, Stefano
Will virtual influencers overcome the uncanny valley? The moderating role of social cues 2024 Gutuleac, Rada; Baima, Gabriele; Rizzo, Cristian; Bresciani, Stefano
The rise of virtual influencers: Bizarrely realistic or scarily uncanny? 2023 rada gutuleac; gabriele baima; cristian rizzo
Beyond the game: a two-decade systematic literature review of advertising in digital games 2023 Zagni Luca Matteo; Baima Gabriele
The fluid journey: Unreal real or real unreal? Consumer resources in the physical and virtual realms 2023 Zagni, Luca Matteo; Baima, Gabriele
I brand e la costruzione della propria identità digitale nel Metaverso 2022 Baima Gabriele; Zagni Luca
Nuovi modelli di management 2022 Baima Gabriele
Consumer Engagement and new technologies: a Systematic Literature Review 2022 Zagni Luca Matteo; Baima Gabriele
Consumer resource-based view theory in the interaction between Sport Videogame Consumption and Sport Media Consumption 2022 Luca Matteo Zagni; Gabriele Baima; Rebecca Pera
Guest editorial: Sustainable growth and development in the food and beverage sector 2022 Alba Yela Aránega, Alberto Ferraris, Gabriele Baima, Stefano Bresciani
The use of embedded visual methods in unveiling consumers' values: A digital ethnography perspective 2022 Pera, Rebecca; Quinton, Sarah; Baima, Gabriele
Testing the antecedents of customer knowledge sharing on social media: a quantitative analysis on Italian consumers 2022 Baima, Gabriele; Santoro, Gabriele; Pellicelli, Anna Claudia; Mitręga, Maciej
“Scripta Manent … Images Revelant: Unveiling the power of images from a consumer behaviour perspective” 2021 -
When cocreation turns into codestruction 2021 Pera, Rebecca; Menozzi, Anna; Abrate, Graziano; Baima, Gabriele
“Exploring the outcomes of external revealing of knowledge: a case study in the craft beer industry” 2020 Baima Gabriele; Santoro Gabriele; Busso Donatella; Quaglia Roberto;
INVESTIGATING LINK BETWEEN INTELLECTUAL CAPITAL AND BUSINESS MODEL: A SYSTEMATIC LITERATURE REVIEW 2020 Baima Gabriele, Forliano Canio, Santoro Gabriele, Bresciani Stefano
FACTORS DRIVING CUSTOMER KNOWLEDGE SHARING ON ONLINE SOCIAL NETWORK 2020 Gabriele Baima, Gabriele Santoro, Mirko Goria
I am who I am: Sharing photos on social media by older consumers and its influence on subjective well‐being 2020 Pera, Rebecca; Quinton, Sarah; Baima, Gabriele
Intellectual capital and business model: a systematic literature review to explore their linkages 2020 Baima G.; Forliano C.; Santoro G.; Vrontis D.
Il valore di una classifica sulle aziende 2019 Baima gabriele
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