SERRAVALLE, Francesca
SERRAVALLE, Francesca
MANAGEMENT
14th Annual Conference of the EuroMed Academy of Business. CONFERENCE READINGS BOOK PROCEEDINGS "Contemporary Business Concepts and Strategies in the new Era"
2021-01-01 Francesca Serravalle; Milena Viassone
Augment your vision! Come rimodellare i confini della vendita al dettaglio attraverso l'introduzione della realtà aumentata.
2020-01-01 Serravalle Francesca
Augmented reality in retail: an analysis of this immersive technology through consumers’ and retailer’s perception
2020-01-01 Serravalle Francesca
Augmented reality in the tourism industry: A multi-stakeholder analysis of museums
2019-01-01 Francesca Serravalle, Alberto Ferraris, Demetris Vrontis, Alkis Thrassou, Michael Christofi
Can Artificial Intelligent Systems be Creative? A Preliminary Study in the New Product Development Process for New Drinks
2021-01-01 SERRAVALLE FRANCESCA; ELEONORA PANTANO
Consumers’ perception of Augmented Reality: An application to the “Made in Italy” brand
2019-01-01 Francesca Serravalle, Régine Vanheems, Milena Viassone
The dark side of retailers regarding digital growth strategies: an exploratory study on augmented reality perception
2020-01-01 FRANCESCA SERRAVALLE; MILENA VIASSONE; REGINE VANHEEMS
Digging knowledge about consumers’ emotions during a make-up virtual purchase
2021-01-01 Francesca Serravalle, Milena Viassone, Giacomo Del Chiappa
Luci ed ombre dello smart working: una visione olistica di un’impresa italiana
2019-01-01 Tardivo Giuseppe; Serravalle Francesca; Santoro Gabriele
Managing technological innovation in the sports industry: a challenge for retail management
2020-01-01 Demetris Vrontis, Milena Viassone, Francesca Serravalle, Michael Christofi
Mobile augmented reality as an internationalization tool in the “Made In Italy” food and beverage industry
2020-01-01 Lara Penco, Francesca Serravalle, Giorgia Profumo, Milena Viassone
Neuromarketing in Customer Behaviour—Customers' Diencephalic and Mid-Brain Implications in Purchase Dynamics
2018-01-01 Lino Barbasso, Giuseppe Tardivo, Milena Viassone, Francesca Serravalle
Reinventing your business: come le nuove tecnologie impattano sui modelli di business tradizionali
2021-01-01 SERRAVALLE FRANCESCA
The Shift Towards a Digital Business Model: A Strategic Decision for the Female Entrepreneur.
2019-01-01 Scuotto V.; Serravalle F. ; Murray A.; Viassone M.
Sustainable Development in Tourism: A Stakeholder Analysis of the Langhe Region
2021-01-01 Vrontis, Demetri; Michalis, Christofi; Giacosa, Elisa; Serravalle, Francesca
“Take it or leave it?”: Evidence on cultural differences affecting return behaviour for Gen Z
2022-01-01 SERRAVALLE FRANCESCA; VANNUCCI VIRGINIA; PANTANO ELEONORA
Towards the digital business model: A holistic overview from an SME
2018-01-01 Scuotto V., Serravalle F., Murray A.,Viassone M.,
Value co-creation in the beverage and food industry
2017-01-01 Tardivo G., Thrassou A., Viassone M., Serravalle F
Valutare il potenziale internazionale dell'impresa
2020-01-01 Serravalle Francesca; Valdemarin Stefano