SERRAVALLE, Francesca
SERRAVALLE, Francesca
MANAGEMENT "VALTER CANTINO"
A new game for retail: a conceptual analysis
2019-01-01 SERRAVALLE FRANCESCA, VIASSONE MILENA, VANHEEMS REGINE
Creating Demand for AI-Based Subscription of Physical Goods: A Consumer Perspective in the Food Industry
2023-01-01 Dinara Davlembayeva, Davit Marikyan, Eleonora Pantano, Francesca Serravalle, David Babayan
Digging knowledge about consumers’ emotions during a make-up virtual purchase
2021-01-01 Francesca Serravalle, Milena Viassone, Giacomo Del Chiappa
Exploring the impact of augmented reality advertising on consumer decision-making process
2018-01-01 Aiello Gaetano, Serravalle Francesca, Vannucci Virginia, Viassone Milena
Is my smartphone a self-extension of my body? An analysis of ownership perception and extended self using augmented reality
2021-01-01 Francesca Serravalle; Milena Viassone
Perceiving a haptic experience: how augmented reality could increase willingness to buy without physically touching products
2019-01-01 Giacomo Del Chiappa, Francesca Serravalle, Milena Viassone
Retail Surveillance: from Consumers’ Interaction to Data Extraction When In-Store and Online
2024-01-01 Dinara Davlembayeva, Eleonora Pantano, Davit Marikyan, Francesca Serravalle, Daniele Scarpi
THE BUSINESS ARMONICO™: A NEW MODEL TO GO OVER THE BALANCED SCORECARD
2018-01-01 Benedetto, C; Serravalle, F; Viassone, M; Antonella Moira Zabarino
THE SMART CITY BRAND INDEX
2018-01-01 Viassone, M; Serravalle, F
Towards the digital business model: A holistic overview from an SME
2018-01-01 Scuotto V., Serravalle F., Murray A.,Viassone M.,
Understanding cultural differences and health consciousness in dietary choices: a theoretical model
2023-01-01 Francesca Serravalle, Milena Viassone, Andrea Mahmuti
Virtual Influencers’ Leadership: A Catalyst for Emotional Brand Attachment and Fashion Brand Credibility
2024-01-01 Ginevra Testa, Francesca Serravalle, Giorgia Profumo, Milena Viassone
“Make-up” emotions during the COVID-19 emergency: a qualitative analysis on consumers make-up purchase on digital channels
2020-01-01 Serravalle Francesca, Del Chiappa Giacomo, Viassone Milena