BAIMA, Gabriele
BAIMA, Gabriele
MANAGEMENT "VALTER CANTINO"
Beyond the game: a two-decade systematic literature review of advertising in digital games
2023-01-01 Zagni Luca Matteo; Baima Gabriele
Consumer Engagement and new technologies: a Systematic Literature Review
2022-01-01 Zagni Luca Matteo; Baima Gabriele
Consumer resource-based view theory in the interaction between Sport Videogame Consumption and Sport Media Consumption
2022-01-01 Luca Matteo Zagni; Gabriele Baima; Rebecca Pera
Consumers’ reactions to cross-border acquisitions
2019-01-01 Resciniti, Riccardo; Matarazzo, Michela; Baima, Gabriele
ENHANCING THE CULTURE AND CREATING VALUE FOR THE TERRITORY THROUGH OPEN INNOVATION: A CASE STUDY
2019-01-01 Baima Gabriele; Santoro Gabriele; Ferraris Alberto;
FACTORS DRIVING CUSTOMER KNOWLEDGE SHARING ON ONLINE SOCIAL NETWORK
2020-01-01 Gabriele Baima, Gabriele Santoro, Mirko Goria
Guest editorial: Sustainable growth and development in the food and beverage sector
2022-01-01 Alba Yela Aránega, Alberto Ferraris, Gabriele Baima, Stefano Bresciani
I am who I am: Sharing photos on social media by older consumers and its influence on subjective well‐being
2020-01-01 Pera, Rebecca; Quinton, Sarah; Baima, Gabriele
I brand e la costruzione della propria identità digitale nel Metaverso
2022-01-01 Baima Gabriele; Zagni Luca
Il valore di una classifica sulle aziende
2019-01-01 Baima gabriele
Intellectual capital and business model: a systematic literature review to explore their linkages
2020-01-01 Baima G.; Forliano C.; Santoro G.; Vrontis D.
INVESTIGATING LINK BETWEEN INTELLECTUAL CAPITAL AND BUSINESS MODEL: A SYSTEMATIC LITERATURE REVIEW
2020-01-01 Baima Gabriele, Forliano Canio, Santoro Gabriele, Bresciani Stefano
Nuovi modelli di management
2022-01-01 Baima Gabriele
Testing the antecedents of customer knowledge sharing on social media: a quantitative analysis on Italian consumers
2022-01-01 Baima, Gabriele; Santoro, Gabriele; Pellicelli, Anna Claudia; Mitręga, Maciej
The fluid journey: Unreal real or real unreal? Consumer resources in the physical and virtual realms
2023-01-01 Zagni, Luca Matteo; Baima, Gabriele
The rise of virtual influencers: Bizarrely realistic or scarily uncanny?
2023-01-01 rada gutuleac; gabriele baima; cristian rizzo
The use of embedded visual methods in unveiling consumers' values: A digital ethnography perspective
2022-01-01 Pera, Rebecca; Quinton, Sarah; Baima, Gabriele
TOWARDS HUMAN-CENTERED SOCIETY: THE ROLE OF EMOTIONS IN THE COMPANY
2019-01-01 Zabarino Antonella Moira; Benedetto Claudio; Baima Gabriele; Santoro Gabriele;
When cocreation turns into codestruction
2021-01-01 Pera, Rebecca; Menozzi, Anna; Abrate, Graziano; Baima, Gabriele
Will virtual influencers overcome the uncanny valley? The moderating role of social cues
2024-01-01 Gutuleac, Rada; Baima, Gabriele; Rizzo, Cristian; Bresciani, Stefano