Sfoglia per Autore
Virtual Influencers’ Leadership: A Catalyst for Emotional Brand Attachment and Fashion Brand Credibility
2024-01-01 Ginevra Testa, Francesca Serravalle, Giorgia Profumo, Milena Viassone
Retail Surveillance: from Consumers’ Interaction to Data Extraction When In-Store and Online
2024-01-01 Dinara Davlembayeva, Eleonora Pantano, Davit Marikyan, Francesca Serravalle, Daniele Scarpi
The form of AI-driven luxury: how generative AI (GAI) and Large Language Models (LLMs) are transforming the creative process
2024-01-01 Pantano, Eleonora; Serravalle, Francesca; Priporas, Constantinos-Vasilios
Conclusion
2023-01-01 PANTANO ELEONORA; SERRAVALLE FRANCESCA
Understanding cultural differences and health consciousness in dietary choices: a theoretical model
2023-01-01 Francesca Serravalle, Milena Viassone, Andrea Mahmuti
Guest editorial: Mastering care management strategies to improve retailing: Mechanisms, capabilities, impacts and emerging opportunities
2023-01-01 SERRAVALLE FRANCESCA; PANTANO ELEONORA
Creating Demand for AI-Based Subscription of Physical Goods: A Consumer Perspective in the Food Industry
2023-01-01 Dinara Davlembayeva, Davit Marikyan, Eleonora Pantano, Francesca Serravalle, David Babayan
Has COVID-19 pushed digitalisation in SMEs? The role of entrepreneurial orientation
2023-01-01 PENCO LARA; PROFUMO GIORGIA; SERRAVALLE FRANCESCA; VIASSONE MILENA
Does product involvement drive consumer flow state in the AR environment? A study on behavioural responses
2023-01-01 Francesca Serravalle, Régine Vanheems, Milena Viassone
“We are out of toilet paper”: Testing the mediating effect of product scarcity on consumers’ competitive arousal in family firms
2023-01-01 SERRAVALLE FRANCESCA; Gazi Mahabubul Alam; ELISA GIACOSA
The strategic analysis: assessing the international potential of a company
2022-01-01 SERRAVALLE FRANCESCA; VALDEMARIN STEFANO
The Role of Smart Technologies in Decision Making: Developing, Supporting and Training Smart Consumers
2022-01-01 Eleonora Pantano; Francesca Serravalle
The strategic analysis: evaluating opportunities and threats in foreign countries
2022-01-01 SERRAVALLE FRANCESCA; VALDEMARIN STEFANO
Sensory disclosure in an augmented environment: memory of touch and willingness to buy
2022-01-01 Francesca Serravalle; Milena Viassone; Giacomo Del Chiappa
“Take it or leave it?”: Evidence on cultural differences affecting return behaviour for Gen Z
2022-01-01 SERRAVALLE FRANCESCA; VANNUCCI VIRGINIA; PANTANO ELEONORA
Sustainable Development in Tourism: A Stakeholder Analysis of the Langhe Region
2022-01-01 Vrontis, Demetris; Christofi, Michael; Giacosa, Elisa; Serravalle, Francesca
Agrifood e innovazione: Un binomio vincente
2021-01-01 Francesca Serravalle; Giuseppe Tardivo
Rimodellare i confini della creazione di valore per l’impresa attraverso l’introduzione della realtà aumentata
2021-01-01 Serravalle Francesca
Reinventing your business: come le nuove tecnologie impattano sui modelli di business tradizionali
2021-01-01 SERRAVALLE FRANCESCA
Digging knowledge about consumers’ emotions during a make-up virtual purchase
2021-01-01 Francesca Serravalle, Milena Viassone, Giacomo Del Chiappa
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