Sfoglia per Autore
A small world experiment in the digital era: Can sWOM be used by start uppers to reach a target?
2019-01-01 Pucciarelli, Francesca; Giachino, Chiara; Bertoldi, Bernardo; Tamagno, Davide
Cause-related marketing, brand loyalty and corporate social responsibility: A cross-country analysis of Italian and Japanese consumers
2019-01-01 Santoro, Gabriele; Bresciani, Stefano; Bertoldi, Bernardo; Liu, Yipeng
Knowledge management and open innovation in agri-food crowdfunding
2019-01-01 Valentina Cillo; Riccardo Rialti; Bernardo Bertoldi; Francesco Ciampi
A New Generation for the Wine Industry
2019-01-01 Casalegno C., Giachino C., Bertoldi B.
The role of a knowledge leader in a changing organizational environment. A conceptual framework drawn by an analysis of four large companies
2018-01-01 Bernardo, Bertoldi; Chiara, Giachino; Camillo, Rossotto; Nathalie, Bitbol-Saba
Facebook and Twitter, social networks for culture. An investigation on museums.
2018-01-01 Mosca Fabrizio; Stupino Margherita; Bertoldi Bernardo; Chiara Giachino
Big data for business management in the retail industry
2018-01-01 Gabriele Santoro, Fabio Fiano, Bernardo Bertoldi, Francesco Ciampi
CROWD-FOODING. THE ROLE OF CROWDFUNDING IN THE FOOD INDUSTRIES OPEN INNOVATION
2017-01-01 Cillo, Valentina; Cardinali, Silvio; Dell’Anno, Davide; Bernardo Bertoldi
La rivoluzione digitale e il mondo culturale-museale. I principali cambiamenti
2017-01-01 Re, Piergiorgio; Giachino, Chiara; Bertoldi, Bernardo
Social Word-Of-Mouth as engine of growth for start-ups in their early stage
2017-01-01
Fear appeals in social marketing: The case of anti-speeding video advertisement “Mistakes”
2017-01-01 Chiara Giachino; Margherita Stupino; Gabriella Petrarulo; Bernardo Bertoldi
Value co-creation with corporate and brand heritage in the luxury industry: marketing approaches and practices for family and non-family businesses
2017-01-01 Fabrizio Mosca, Bernardo Bertoldi, Cecilia Casalegno, Chiara Civera
Cultural Assets. New opportunities for the Region
2016-01-01 Re Piergiorgio; Bertoldi Bernardo; Mosca Fabrizio; Stupino Margherita; Giachino Chiara
STRATEGIC PRICING MANAGEMENT IN THE OMNICHANNEL ERA
2016-01-01 Bertoldi Bernardo; Giachino Chiara; Pastore Alberto
Il Manager nelle multinazionali: strategie di incentivazione, durata nella carica e rapporti di governance
2016-01-01 Bertoldi, Bernardo; Giachino, Chiara
Imprenditore e capitalismo familiare tra strategie di crescita, continuità e legame con il territorio
2016-01-01 Bertoldi, Bernardo; Giachino, Chiara
Salire sulle spalle dei giganti
2016-01-01 BERTOLDI, BERNARDO
The role of the Founder's DNA throughout crisis: the revitalization of Moncler
2016-01-01 RE, PIERGIORGIO; GIACHINO, CHIARA; BERTOLDI, BERNARDO; MINOPOLI, MARTA
Facebook and Twitter, social networks for culture. A first investigation on museums
2016-01-01 RE, PIERGIORGIO; BERTOLDI, BERNARDO; GIACHINO, CHIARA; STUPINO, MARGHERITA
Development strategies for international distribution in luxury industry
2015-01-01 Fabrizio Mosca; Bernardo Bertoldi; Chiara Giachino
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